Hey Beer Man, Two Over Here!

Heat Index 105. Ok, so it’s hot. But we're not buying into this whole “global warming” thing because we just checked and it’s -40 on the summit of Mount Everest right now. Talk to us when the Sherpa are wearing Bermuda shorts and selling lift tickets.

Meanwhile, the Headmaster will be spending more and more time down at the local church, where they’ve taken to enticing the masses with promises of thermal comfort. Wouldn’t you think that climate control is simply the cost of entry in the church business? Can you imagine a sign in the middle of winter -- “COME ON IN. WE’VE GOT HEAT!”

But as we all know from Marketing 101, it doesn’t take much to create an artificial demand for any given commodity. This AC thing could catch on, and soon every church will be advertising it. That’s when they’ll start looking for “differentiators”.

“EVAPORATOR COIL BLESSED BY THE POPE!”

“REFRIGERATED COMMUNION HOSTS!”

“OUR HVAC IS CERTIFIED KOSHER!”

Down at the Unitarian they’ll be all like “ENERGY STAR AC with R410A – CERTIFIED GREEN!” Just watch the parking lot fill up with Priuses.

Sigh. Makes us long for the good old days. “We’ve Got JC”.